There is no such thing as a full-time customer.

You spend 40 hours or more each week thinking about your product. They spend 10 minutes.

You have dozens of ideas for the future, filling you with excitement. They only see what you've shipped.

You worry about including enough CTAs in your marketing emails. They've already forgotten what your company does.

Talking to customers is a great way to see your product through the eyes of someone who can only spare a fraction of their time thinking about it.

It reminds you what is really important and is kind of humbling in an empowering way.